Website dos & dont's - 8 years late from 2 businesses what i've learned

# Website Dos & Don'ts: Lessons from 8 Years in Business 1. **Capture Attention Quickly** — Research shows that you have only 8 seconds to engage visitors (Simply Business). Use compelling visuals and a clear value proposition on your homepage. 2. **Maintain Consistent Design** — Consistency in design builds trust. Ensure your colors, fonts, and layouts are uniform throughout your site (Simply Business). 3. **Optimize for Mobile** — With over half of web traffic coming from mobile devices, ensure your website is responsive and loads quickly (Script Marketing Co.). 4. **Keep Content Concise** — Avoid lengthy paragraphs. Focus on benefits rather than features to hold your audience's interest (ServiceScape). 5. **Invest in Professional Photography** — Quality images enhance credibility and engagement (Script Marketing Co.). Consider hiring a professional for key visuals. 6. **Use Clear Calls-to-Action** — Guide your visitors with straightforward CTAs that lead them to the next step, whether it’s signing up for a newsletter or making a purchase (Script Marketing Co.). 7. **Proofread Your Content** — Spelling mistakes can undermine professionalism; ensure your content is polished and error-free (ServiceScape). 8. **Disqualify Bad-Fit Leads** — Remember, saying no to a bad-fit deal is a win for both parties; it preserves your reputation and aligns you with the right clients. **What website changes will you implement first to enhance user experience?** --- **Sources:** 1. [How to Create a Business Website: Do’s and Don’ts](https://www.simplybusiness.com/resource/dos-and-donts-of-a-small-business-website/) — *simplybusiness.com* 2. [Dos and Don'ts of Website Content](https://www.servicescape.com/blog/dos-and-donts-of-website-content) — *servicescape.com* 3. [Website Checkup: 20 Dos and Don’ts](https://scriptmarketingco.com/2025/09/09/blog-website-checkup-20-dos-and-donts/) — *scriptmarketingco.com* (2025-09-09)