Social Media Marketing

The objective of social media marketing is to understand the market you are focused on and to become valuable within it. So, what are the steps to accomplish this? • STEP 1: Make sure you know who your target market is! This will be the foundation for all future interactions and marketing efforts. Be determined not to waste your energy and time by losing focus. This is one of the biggest challenges for business owners. They find someone outside of their market that is showing interest and they pounce on the opportunity. They reason that they need the income and that work could potentially come from this person, even though they are not equipped to handle it. This panicked response can cause future complications, wasted time, money, resources and unnecessary stress. Remember, if you lose focus on your target market, you may be weakening the business you're trying to build, not growing it. • STEP 2: Determine which social media platforms you will use. Ask yourself: “Where does my target market spend their time, learn, ask questions and interact?” Create a list of all social marketing platforms that you currently use... is your target market active on these platforms? Consider using different social media platforms. For example: YouTube. • STEP 3: Decide who on your team will be responsible for listening, participating, learning and contributing? Which platforms will they be interacting and posting on, what time of day/night is best, and how often will they be online. Organization is key to success! Before we move on to the next step, we'd love to hear from you! Feel free to leave a comment or question below... Details for how to be successful in accomplishing the above steps, and future social media marketing steps, will now be covered in the tutorial series: Becoming Known by the Right People